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February 22nd, 2018

Wash, Wear, Oui

How Hermès does SXSW. No coins required.

The only time you get around to doing laundry is when you're "working from home" and procrastinating on a project for your boss.

Watch the gentle, warm and this-is-so-cool cycles spin when Hermès drops into Austin for SXSW. The fashion house's pop-up Hermèsmatic store allows you to toss in a silk scarf to give it new, dip-dyed life. After stops in spots like L.A., Kyoto, Dubai and Geneva, the laundromat arrives to SoCo in March. Don't have a scarf in your closet or too afraid to steal Mom's? Browse the collection of vintage Hermès accessories to throw in the machine to create rich, deep hues like denim blue, fuschia pink or intense violet, or buy one that's already dip dyed and ready to wear.

It’s how French girls do laundry.

Hermèsmatic
March 9-18, 10 a.m. – 7 p.m.
1512 South Congress Ave., Austin, TX 78704
#Hermesmatic

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